Exploration
FLUX.2 [flash]
fal-ai/flux-2/flash
Near-instant generations for wide concept exploration. Best when you want many visual territories cheaply.
- List price
- $0.005 / megapixel
- 4-asset run
- $0.020
Model catalog
FAL models, priced
Five image models are wired into the Campaign Studio and priced live before every run. The rest of this page documents the models behind the archived case studies.
4 runnable models
$0.005 to $0.08 per unit
Campaign Studio
Image models you can run
List prices shown here are the fallback. With a FAL key configured the studio reads live pricing and marks any endpoint FAL no longer lists as unavailable.
Everyday
DefaultFLUX.2 [turbo]
fal-ai/flux-2/turbo
Distilled FLUX.2 with a strong quality-per-dollar ratio. Good default for a full campaign asset run.
- List price
- $0.008 / megapixel
- 4-asset run
- $0.032
Final art
FLUX.2 [pro]
fal-ai/flux-2-pro
Full FLUX.2 quality with better materials, lighting, and detail retention for hero and retail placements.
- List price
- $0.030 / megapixel
- 4-asset run
- $0.120
Final art
Nano Banana 2
fal-ai/nano-banana-2
Strong instruction following and legible in-image typography. Useful when the layout needs real ad copy.
- List price
- $0.080 / image
- 4-asset run
- $0.320
Archive
Models behind the case studies
The curated campaigns in the library were produced before the current lineup. Their model credits are kept here so every asset stays traceable.
fal-ai/imagen4/preview
Image
Generated the archived case-study stills. Superseded in the studio by FLUX.2 and Nano Banana 2.
Used in
Pulse Run, Echo Lens, Home Harmony, Infinite Canvas, Flavor Symphony, The Artisan's Echo, The Flavor Architect, Built For Your Story
fal-ai/recraft/v3
Vector
Vector art and graphic design generation for logos, badges, and illustration systems.
Used in
Home Harmony, Infinite Canvas, Flavor Symphony, The Flavor Architect
fal-ai/veo3/fast
Video
Cinematic video with native audio, used for the case-study video deliverables.
Used in
Pulse Run, Echo Lens, Home Harmony, Infinite Canvas, Flavor Symphony, The Artisan's Echo, The Flavor Architect, Built For Your Story
fal-ai/kling-video/v2.1/master/image-to-video
Video
Image-to-video conversion with strong motion synthesis for animating a still hero.
fal-ai/lyria2
Audio
Music generation with tempo and style control for campaign beds.
fal-ai/elevenlabs/multilingual-v2
Audio
Multilingual voice synthesis with natural intonation for narration.
How to choose
Pick by asset type, then by budget
Image
Everything the studio runs today. FLUX.2 covers exploration through final art; Nano Banana handles layouts that need legible copy.
- Sub-cent exploration runs
- Per-megapixel and per-image billing
- In-image typography
Video
Used for the archived case studies only. Video is deliberately out of the live studio because a single clip can cost more than a whole image run.
- Native audio generation
- Image-to-video animation
- Held back on cost
Audio
Music, voice, and effects that round out a campaign package once the visual direction is settled.
- Multilingual voice
- Custom soundtracks
- Effect design