Coca-Cola

Food & Beverage

Brand Experience

Flavor Symphony

Mix. Sip. Play.

Turn Coca-Cola Freestyle machines into interactive music stations.

Explore assets Campaign brief

Campaign brief

The strategic inputs

Everything the generated asset set had to satisfy, stated before any image existed.

Objectives

Elevate in-store fountain experience
Drive +10% drink-customisation sessions
Create viral #FlavorSymphony challenge

Target audience

Teens & college students

Brand: Coca-Cola
Industry: Food & Beverage

Deliverables

Campaign assets

Each asset keeps its prompt, model, and output size so the generation is reproducible.

Pour-to-Chord Key Art

Fountain button press, neon notes swirl to cup.

Prompt

Pop-art photo, soda fountain panel glowing; streams of cola form treble clefs; vibrant red accents; 4800x3200 px, 300dpi.

fal-ai/imagen4/preview4800x3200JPG

Ingredient Flat-Lay

Colourful flavour cartridges arranged like piano keys.

Prompt

Overhead flat-lay; 12 Freestyle syrups in rainbow order; musical score overlay; print-ready.

fal-ai/imagen4/preview4800x3200JPG

Sound-Wave Poster

Illustrated poster of cola wave turning into notes.

Prompt

Vector poster, bold reds and whites; cola splash morphing into audio waveform; 6000x4000 px.

fal-ai/recraft/v36000x4000PNG

In-Store Lifestyle

Teens composing drink music at machine.

Prompt

Candid café photo; bright smiles; machine interface glowing; print-quality.

fal-ai/imagen4/preview4800x3200JPG

video

Symphony in a Cup Story

8-second vertical explainer—buttons light to chords.

Prompt

Vertical 1080x1920; close-ups of button presses spawning neon notes; upbeat montage.

fal-ai/veo3/fast1080x1920MP48s

Teaching notes

Why this campaign is worth studying

Strategic framing for a data-driven decision making discussion.

Learning objectives

This case study demonstrates how AI can create vibrant, youth-focused campaigns that gamify a physical product experience.

Business context

The 'Flavor Symphony' campaign aimed to revitalize the in-store Coca-Cola Freestyle machine experience for teens and college students. The goal was to increase user interaction and create a viral social media challenge.

AI application

Generative AI created pop-art-inspired visuals that turned the act of dispensing a drink into a creative, musical event. The assets used energetic, abstract representations of flavor and sound to appeal to a younger demographic.

Key insights for marketers

1
Gamification can be a powerful tool for engaging younger audiences with physical products.
2
Abstract concepts like 'flavor as music' can be effectively communicated with vibrant, illustrative AI-generated visuals.
3
Campaigns targeting teens benefit from bold, high-energy graphics suitable for social sharing.
4
Consistency in visual style (e.g., pop-art) can tie a multi-platform campaign together.

Model credits