Feel Every Beat
Launch the first smart-sneaker whose LED mid-sole syncs with a runner's heart-rate, turning workouts into live light shows.
Campaign brief
Everything the generated asset set had to satisfy, stated before any image existed.
Night runners & tech-driven athletes
Deliverables
Each asset keeps its prompt, model, and output size so the generation is reproducible.
Full-bleed action shot of a runner crossing a wet street under neon reflections.
Print-ready 300dpi, 4800x3200 px. Dynamic low-angle photo; black Nike Pulse Run sneakers splash through puddles; vivid crimson LED light trails; downtown skyline blur.
Isolated product lay-down highlighting LED mid-sole circuitry.
Studio flat-lay, white seamless background; left side disassembled LED strip, right side assembled shoe; clean infographics vibe; room for copy.
Macro texture shot of knit upper with LEDs glowing beneath.
Extreme macro, 1:1 print resolution; fly-knit grey fabric, embedded crimson light pulses; shallow depth of field; high contrast for magazine print.
Three runners leaving synchronized red light trails over a bridge.
Long-exposure composite, tripod shot; trio of silhouettes in motion; LED traces form heart-beat waveform; 300dpi print quality.
8-second vertical reel where shoe LEDs pulse to 160BPM as pace quickens.
Vertical 1080x1920; night-street POV chase; sneakers flash in rhythm with on-screen BPM counter; energetic EDM beat.
Teaching notes
Strategic framing for a data-driven decision making discussion.
This case study demonstrates how AI can create cohesive visual campaigns for innovative product launches in the athletic wear industry.
Nike's Pulse Run represents a breakthrough in smart athletic wear, combining biometric technology with visual feedback through LED-enabled sneakers. The campaign needed to position Nike as a tech leader while appealing to night runners and tech-savvy athletes, with ambitious goals of generating 200K user-generated videos and increasing Nike Run Club engagement by 20%.
Generative AI was used to create a comprehensive visual campaign spanning print advertising, product photography, and social media content, ensuring consistent brand messaging across all touchpoints while highlighting the product's unique LED technology.
AI can maintain brand consistency across diverse asset types and formats.
Technology products require both technical detail shots and lifestyle imagery.
Vertical video content is essential for social media engagement.
Print-quality assets require specific technical specifications (300 DPI, large dimensions).
Model credits
Every deliverable stores the model that produced it, so the creative record stays auditable.
Image generation
fal-ai/imagen4/preview
Video generation
fal-ai/veo3/fast
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The Campaign Studio produces this asset structure from five fields, priced before it runs.
