Pulse Run
Feel Every Beat
Launch the first smart-sneaker whose LED mid-sole syncs with a runner's heart-rate, turning workouts into live light shows.
Campaign Brief
The strategic inputs behind the generated asset set.
Objectives
- Position Nike as the leader in biometric sport-tech
- Generate 200K user-generated night-run videos
- Increase Nike Run Club weekly active users by 20%
Target Audience
Night runners & tech-driven athletes
Brand
Campaign Deliverables
Explore the assets created for this campaign using generative AI
Image Assets
Prompt
Print-ready 300dpi, 4800x3200 px. Dynamic low-angle photo; black Nike Pulse Run sneakers splash through puddles; vivid crimson LED light trails; downtown skyline blur.
Prompt
Studio flat-lay, white seamless background; left side disassembled LED strip, right side assembled shoe; clean infographics vibe; room for copy.
Prompt
Extreme macro, 1:1 print resolution; fly-knit grey fabric, embedded crimson light pulses; shallow depth of field; high contrast for magazine print.
Prompt
Long-exposure composite, tripod shot; trio of silhouettes in motion; LED traces form heart-beat waveform; 300dpi print quality.
Video Asset
Heart-Sync Story
8-second vertical reel where shoe LEDs pulse to 160BPM as pace quickens.
Prompt
Vertical 1080x1920; night-street POV chase; sneakers flash in rhythm with on-screen BPM counter; energetic EDM beat.
