See Your Sound
Introduce AR sunglasses that visualise music frequencies as ambient holograms in real time.
Campaign brief
Everything the generated asset set had to satisfy, stated before any image existed.
Urban commuters & music trend-setters
Deliverables
Each asset keeps its prompt, model, and output size so the generation is reproducible.
Twilight street style portrait with neon-green waveforms.
Editorial photography, 4800x3200 px, 300dpi; subject wearing slim black AR glasses; translucent neon audio ribbons wrap around; soft bokeh city lights.
Isolated Echo Lens on white with soft shadow for catalog.
High-key pack-shot, 4800x3200; reflective black acetate frame, subtle Spotify green accents; room for spec call-outs.
Wide shot of skyline with music frequencies floating in air.
Cinematic panorama; equaliser bars hover above crosswalks; cool teal/green palette; print-quality 6000x2400 px.
Two friends comparing hologram effects in a café setting.
Documentary style; warm café interior; subtle lens flare; AR waveforms reflected in lenses; print-ready 300dpi.
8-second vertical POV clip through glasses—beats turn into floating bars.
Vertical 1080x1920; first-person view; equaliser bars dance over zebra crossing; background audio low-fi beat.
Teaching notes
Strategic framing for a data-driven decision making discussion.
This case study shows how AI can visualize abstract concepts (like music visualization) for emerging technology products.
Spotify's Echo Lens AR sunglasses represent a new product category, requiring education of consumers about augmented reality music visualization. The campaign targeted urban commuters and music trendsetters with goals of boosting Premium retention and creating viral social content with 100M TikTok views.
AI generated campaign assets that made the abstract concept of 'seeing music' tangible through visual metaphors, holographic effects, and lifestyle photography that demonstrated the product's unique value proposition.
Abstract tech concepts need concrete visual representation.
Lifestyle photography helps consumers envision product usage.
Social media formats require different creative approaches than print.
AR/VR products benefit from POV (point-of-view) content.
Model credits
Every deliverable stores the model that produced it, so the creative record stays auditable.
Image generation
fal-ai/imagen4/preview
Video generation
fal-ai/veo3/fast
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The Campaign Studio produces this asset structure from five fields, priced before it runs.
