Echo Lens
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Echo Lens

See Your Sound

Introduce AR sunglasses that visualise music frequencies as ambient holograms in real time.

Music & Technology
New Product Category

Campaign Brief

The strategic inputs behind the generated asset set.

Objectives

  • Boost Spotify Premium retention among Gen Z
  • Drive 100M #EchoLens TikTok views
  • Create a new wearable-tech revenue stream

Target Audience

Urban commuters & music trend-setters

Brand

Spotify

Campaign Deliverables

Explore the assets created for this campaign using generative AI

Image Assets

Hologram Walk (Print)
Twilight street style portrait with neon-green waveforms.

Prompt

Editorial photography, 4800x3200 px, 300dpi; subject wearing slim black AR glasses; translucent neon audio ribbons wrap around; soft bokeh city lights.

Product Cut-Out
Isolated Echo Lens on white with soft shadow for catalog.

Prompt

High-key pack-shot, 4800x3200; reflective black acetate frame, subtle Spotify green accents; room for spec call-outs.

Spectral Cityscape
Wide shot of skyline with music frequencies floating in air.

Prompt

Cinematic panorama; equaliser bars hover above crosswalks; cool teal/green palette; print-quality 6000x2400 px.

Lifestyle Duo
Two friends comparing hologram effects in a café setting.

Prompt

Documentary style; warm café interior; subtle lens flare; AR waveforms reflected in lenses; print-ready 300dpi.

Video Asset

video

Synaesthesia POV Story

8-second vertical POV clip through glasses—beats turn into floating bars.

Prompt

Vertical 1080x1920; first-person view; equaliser bars dance over zebra crossing; background audio low-fi beat.