Home Harmony
Colour that Connects
Debut an AI-powered lamp that auto-tunes its light spectrum to any mood.
Campaign Brief
The strategic inputs behind the generated asset set.
Objectives
- Reinforce IKEA smart-home leadership
- Sell 500K units in first quarter
- Grow IKEA app daily sessions by 25%
Target Audience
Young homeowners & design enthusiasts
Brand
Campaign Deliverables
Explore the assets created for this campaign using generative AI
Image Assets
Prompt
Scandinavian interior, minimal décor; adaptive lamp emits seamless gradient matching pale-mint walls; shot in soft morning light; 4800x3200 px, 300dpi.
Prompt
Macro focus on sleek aluminium bezel; colour sampling beam; pastel backdrop; print-quality.
Prompt
Vector infographic; circular wheel of colour swatches with minimalist icons; IKEA blue/yellow accents; 5000x5000 px PNG.
Prompt
Low-light bedroom scene; deep-blue ambient lamp glow; light wood furniture; print-ready 4800x3200 px.
Video Asset
24h Mood Shift Story
8-second vertical timelapse from sunrise warm to midnight blue.
Prompt
Vertical 1080x1920; static camera on lamp corner; colour transitions through 24-hour cycle in 8s.
