Colour that Connects
Debut an AI-powered lamp that auto-tunes its light spectrum to any mood.
Campaign brief
Everything the generated asset set had to satisfy, stated before any image existed.
Young homeowners & design enthusiasts
Deliverables
Each asset keeps its prompt, model, and output size so the generation is reproducible.
Gradient lamp matching pastel walls.
Scandinavian interior, minimal décor; adaptive lamp emits seamless gradient matching pale-mint walls; shot in soft morning light; 4800x3200 px, 300dpi.
Macro of lamp's colour sensor sampling wall paint.
Macro focus on sleek aluminium bezel; colour sampling beam; pastel backdrop; print-quality.
Infographic wheel showing 12 preset ambiences.
Vector infographic; circular wheel of colour swatches with minimalist icons; IKEA blue/yellow accents; 5000x5000 px PNG.
Lamp casting midnight-blue hue in cosy bedroom.
Low-light bedroom scene; deep-blue ambient lamp glow; light wood furniture; print-ready 4800x3200 px.
8-second vertical timelapse from sunrise warm to midnight blue.
Vertical 1080x1920; static camera on lamp corner; colour transitions through 24-hour cycle in 8s.
Teaching notes
Strategic framing for a data-driven decision making discussion.
This case study illustrates how AI can be used to create marketing assets for smart home products that emphasize personalization and ambient computing.
IKEA's Home Harmony lamp aimed to solidify its position in the smart home market. The campaign needed to communicate the product's unique color-matching feature to young homeowners, with a sales target of 500K units and a goal to increase app usage.
Generative AI produced visuals that showcased the lamp's adaptive lighting in various home settings and moods. It also created a clear infographic to explain the product's features, simplifying a technical concept for a broad audience.
Visualizing ambient technology requires showing the effect, not just the product.
Infographics are effective tools for explaining complex product features simply.
Campaigns for smart home devices should span both aspirational lifestyle shots and functional close-ups.
A consistent color palette in marketing assets can reinforce brand identity (e.g., IKEA's blue and yellow).
Model credits
Every deliverable stores the model that produced it, so the creative record stays auditable.
Image generation
fal-ai/imagen4/preview
Vector graphics
fal-ai/recraft/v3
Video generation
fal-ai/veo3/fast
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The Campaign Studio produces this asset structure from five fields, priced before it runs.
