Ford F-150

Automotive

Personalized Content

Built For Your Story

Your adventure, directed by you.

Web tool generates personalised 8-second cinematic trailer with an F-150.

Explore assets Campaign brief

Campaign brief

The strategic inputs

Everything the generated asset set had to satisfy, stated before any image existed.

Objectives

Deepen emotional connection to F-150
Reach lifestyle-oriented younger demographics
Generate 250K brand-safe UGC trailers
Increase config-tool usage by 15%

Target audience

Truck owners 25-55 valuing adventure & utility

Brand: Ford F-150
Industry: Automotive

Deliverables

Campaign assets

Each asset keeps its prompt, model, and output size so the generation is reproducible.

Mountain Dawn

Hero shot of F-150 at sunrise overlook.

Prompt

Cinematic wide-angle; fiery orange sunrise; kayaks in bed; 4800x3200 px, 300dpi.

fal-ai/imagen4/preview4800x3200JPG

Forest Trail

Truck on muddy forest track with splashing puddle.

Prompt

Slow-shutter panning; water spray frozen; misty pines; print-quality.

fal-ai/imagen4/preview4800x3200JPG

Interior Detail

Close-up of rugged leather seat stitching.

Prompt

Macro, shallow DOF; brown leather, contrast stitching; gritty grade; 3200x4800 px.

fal-ai/imagen4/preview3200x4800JPG

Adventure Gear Flat-Lay

Drone, fly rod, boots & keys on truck bed liner.

Prompt

Overhead flat-lay; matte black bed liner; warm sunrise light; print-ready.

fal-ai/imagen4/preview4800x3200JPG

video

8s Trailer Story

8-second vertical montage of misty forest drive for fishing trip.

Prompt

Vertical 1080x1920; F-150 drives through fog, slow-mo puddle splash, text overlay 'Your Story Starts Here'.

fal-ai/veo3/fast1080x1920MP48s

Teaching notes

Why this campaign is worth studying

Strategic framing for a data-driven decision making discussion.

Learning objectives

This case study demonstrates how AI can generate personalized, cinematic content at scale to create an emotional connection with a lifestyle-oriented product.

Business context

The 'Built For Your Story' campaign targeted a younger, adventure-focused demographic for the Ford F-150. The goal was to generate 250,000 personalized video trailers, deepening the emotional bond with the vehicle beyond its utility.

AI application

The campaign's core is an AI tool that generates short, cinematic trailers. The marketing assets were created with AI to reflect this cinematic, adventurous quality, using dramatic lighting and dynamic action shots to set the tone.

Key insights for marketers

1
Personalization at scale is a key capability of generative AI.
2
Lifestyle marketing can be enhanced with AI-generated cinematic visuals.
3
Emotional connection can be fostered by allowing customers to see themselves in the brand's story.
4
A campaign promoting a UGC tool should have its own marketing assets reflect the quality of the output.

Model credits