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The Flavor Architect
Your Meal, Your Masterpiece.
AI web app turns meals into unique ketchup-label designs.
Food & Beverage
User-Generated Content
Campaign Brief
The strategic inputs behind the generated asset set.
Objectives
- Shift brand perception to creative ingredient
- Generate 1M unique label designs
- Boost social-media engagement 300%
- Drive recipe-site traffic by 50%
Target Audience
Millennial & Gen Z foodies
Brand
Heinz
Campaign Deliverables
Explore the assets created for this campaign using generative AI
Image Assets
Burger Night Label
Pop-art cheeseburger label design.
Image Preview
Prompt
Vector pop-art; bold outlines; text 'Burger Night Edition'; 4000x4000 px PNG, 300dpi.
Taco Fiesta Label
Aztec motif label for Tacos al Pastor.
Image Preview
Prompt
Festive folk-art pattern; marigold, turquoise palette; text 'Taco Fiesta'; print-ready PNG.
Flat Lay Bottle Mock-ups
Three custom bottles on red backdrop.
Prompt
High-angle flat-lay; Heinz bottles with colourful labels; drop shadows; print-quality 4800x3200.
Social Poll Template
Vertical poll graphic for next flavour vote.
Image Preview
Prompt
1080x1920 PNG; bold red/yellow halves with empty poll zone; playful doodles of pizza vs sushi.
Video Asset
video
Label-in-Action Story
8-second vertical clip—app turns 'Tacos al Pastor' into label.
Prompt
Screen-record style; UI typing -> label wraps 3D bottle; upbeat motion graphics; vertical.
