Samsung

Consumer Electronics

Product Innovation

Infinite Canvas

Unroll Imagination

Reveal Samsung's rollable OLED tablet with creativity unfurling from a scroll.

Explore assets Campaign brief

Campaign brief

The strategic inputs

Everything the generated asset set had to satisfy, stated before any image existed.

Objectives

Showcase form-factor innovation vs. rivals
Achieve 1M pre-registrations
Strengthen Galaxy ecosystem attachment

Target audience

Digital artists & early adopters

Brand: Samsung
Industry: Consumer Electronics

Deliverables

Campaign assets

Each asset keeps its prompt, model, and output size so the generation is reproducible.

Scroll-to-Screen

Tablet rolling open mid-air with paint strokes.

Prompt

Product hero render; dark backdrop; rollable OLED unfurls with vibrant 3D paint splashes; 4800x3200 px, 300dpi.

fal-ai/imagen4/preview4800x3200JPG

Artist Workspace

Tablet unrolled on messy desk, stylus nearby.

Prompt

Top-down shot; wood desk, paint brushes, colour swatches; OLED shows vivid concept art; print quality.

fal-ai/imagen4/preview4800x3200JPG

Compact Scroll Mode

Device fully rolled, pocket-sized beside phone.

Prompt

Studio shot, dark reflective surface; emphasis on metallic texture; clear scale reference with Galaxy phone.

fal-ai/imagen4/preview4800x3200JPG

Digital Canvas Poster

Graphic poster of swirling paint spilling from scroll.

Prompt

Vector art poster, electric hues, bold typography 'Unroll Imagination', 6000x4000 px for print.

fal-ai/recraft/v36000x4000PNG

video

Unroll Reveal Story

8-second vertical macro shot: device scrolls out, UI pops.

Prompt

Vertical 1080x1920; slow-mo metallic scroll; OLED lights; bold whoosh SFX.

fal-ai/veo3/fast1080x1920MP48s

Teaching notes

Why this campaign is worth studying

Strategic framing for a data-driven decision making discussion.

Learning objectives

This case study explores how to use AI to generate visuals for a completely new hardware form-factor, focusing on creativity and innovation.

Business context

Samsung's Infinite Canvas was a conceptual rollable tablet targeting digital artists and tech early adopters. The campaign's primary goal was to showcase technological innovation to drive 1 million pre-registrations and differentiate from competitors.

AI application

AI was used to create dynamic and abstract visuals that represented the 'unfurling' of creativity. It generated both sleek product renders and artistic lifestyle images to appeal to its target audience of creators.

Key insights for marketers

1
For innovative form-factors, marketing visuals must be as imaginative as the product itself.
2
Targeting a creative audience requires assets that inspire, not just inform.
3
Combining clean product shots with messy, creative 'in-use' scenes can appeal to both tech and art enthusiasts.
4
Vector-based graphics can be effective for creating bold, conceptual posters.

Model credits